Planograms can vary significantly in terms of scope and detail, covering as much as an entire big box store or as little as a single promotional display. Below are three planogram headaches to keep an eye on. By recognizing the most common obstacles to planogram execution, brands can proactively address them before they cause trouble.
When these situations occur, retailers and brand manufacturers alike can run into significant problems, such as increased out-of-stock items, slower product turnover, and reduced sales. However, planogram execution doesn’t always go as smoothly as brands anticipate, resulting in poorly mapped out retail displays - or even, in some cases, faulty store layouts. Planograms are essential to both setting up optimized retail shelves and adhering to display and merchandising best practices. With competition as fierce as ever, consumer brands need to refocus their merchandising efforts to get the most out of in-store displays.
